Crafting Colorful New Worlds

When we think about the games we have played, we often reminisce about our favourite characters or the challenge that had us stuck until someone gave us the missing piece of the puzzle. It is not often that we sit and think about the colours. But when it comes to creating a game—like our WoU developers—colours play a much more important role then you might think. 

When we play, we are switching our brains off from the usual routines and ways of the world and opening them to new possibilities. Things might be very similar to the real world or they might be entirely fictional. Colours however have ingrained meanings that our brain interprets and can set a tone that we understand subconsciously. For instance: red can create feelings of urgency, danger, or excitement and blue often induces calmness, trust, or sadness. By understanding these basics of colour theory game designers are able to help the player better understand the new world around them. 

On the subject of understanding the world around them, colour is often used as a tool in gaming to help players identify factors such as where to go or what to interact with along the way. Hints like these could sparkle in lighter colours or glittering gold and help to make the game more intuitive. A well-thought-out colour palette also enhances the visual appeal of the game, making it more attractive to players and shows them the sort of game that they are going to be playing.

Colours help in establishing the atmosphere and theme of different game levels or environments. Dark, muted colours might appear in a horror game to create a sense of fear and suspense, while bright, vibrant colours might be used in a fantasy game to create a whimsical and magical world. By doing this players find it easier to lose themselves in the experience, often feeling more connected with the character’s role and feel a heightened sense of inclusion in the journey—wherever it may take them. 

Lesser understood but equally important, the world of colour theory is also important when it comes to accessibility. By understanding colour contrast and using patterns or symbols in addition to colour, designers can ensure that important information is distinguishable for all players. This consideration helps in creating inclusive games that can be enjoyed by everyone. And that really should be our goal at the end of the day.

When it comes to the WoU game, our designers have put together a world of tranquil colours found in nature—as witnessed with their own eyes. Whether this is the rich colour of fruit fresh from the branches of a tree or the time of day we’re depicting. We have a night area, a dawn area and two areas with sun and clouds. This has also its effect on the colours and experience for the player. In the night area, elements in the Shadow Forest light up when players connect and interact with the space. There is plenty of colour in nature and also in the patterns from the areas of the globe we have drawn our inspiration from. Patterns play a large role in our game, and have been found around the globe in traditional pottery, fabrics and architecture. 

Choosing how we implement colour is essential for creating visually appealing, emotionally engaging, and intuitive gaming. Our game designers truly are magicians in how they weave together all these elements and we can’t wait for you to be able to play and see for yourself the power of it all when it comes together.